H&M의 marketing 分析(영문)
페이지 정보
작성일 24-06-02 09:35
본문
Download : H&M의 마케팅 분석(영문).hwp
설명
H&M,마케팅,영문,경영경제,레포트
H&M의 marketing 分析(영문)
Download : H&M의 마케팅 분석(영문).hwp( 36 )
레포트/경영경제
H&M의 마케팅 분석(영문) , H&M의 마케팅 분석(영문)경영경제레포트 , H&M 마케팅 영문
H&M의 marketing 分析(영문)
_hwp_01.gif)
_hwp_02.gif)
_hwp_03.gif)
_hwp_04.gif)
_hwp_05.gif)
_hwp_06.gif)
순서
Why we choose H&M
As “Fast fashion” is trend nowadays, H&M is steadily growing. H&M is occupied in korea and it is one of representative SPA brand we think.
1. About H&M
(1) H&M history
-H & M Hennes & Mauritz AB comprises five different independent brands H&M, COS, Monki, Weekday and Cheap Monday. The H&M Group has a total of approximately 2,700 stores all over the world.-From a single womenswear store in 1947, to a global company offering fashion for the whole family, and their home, under the brand names of H&M, COS, Monki, Weekday, Cheap Monday and H&M Home.
-2012 H&M plans to open in Bulgaria, Latvia, Malaysia, Mexico and via franchise in Thailand. COS to open in Hong Kong, Italy, Finland and via franchise in Kuwait. H&M to introduce e-commerce in the US.
(2) H&M’s business concept
-H&M business concept is to give the customer unbeatable value by offering fashion and quality at the best price.-H&M’s ow…(drop)
(3) H&M seven important core factors
2. STP
3. 4P
(1)Product
4. Using conscious materials for a more sustainable fashion future
5. Asia, Europe, Middl
다.
